The Case for Characters
Businesspeople I coach often challenge the idea of using stories and characters in their business presentations.
It doesn't come naturally to them. So I show them these videos.
If you only watch the first few minutes of this TED talk, you'll see how the speaker - Paul Romer - creates a compelling opening by creating a character and personalising the issue. Stick with it if you can; he talks about Hong Kong later on.
Paul Romer is not a natural speaker and he's improved a lot. See an earlier presentation here:
He's clearly had a lot of help and it's paid off. Adding a character or two certainly hasn't hurt his style.
Try it.
It doesn't come naturally to them. So I show them these videos.
If you only watch the first few minutes of this TED talk, you'll see how the speaker - Paul Romer - creates a compelling opening by creating a character and personalising the issue. Stick with it if you can; he talks about Hong Kong later on.
Paul Romer is not a natural speaker and he's improved a lot. See an earlier presentation here:
He's clearly had a lot of help and it's paid off. Adding a character or two certainly hasn't hurt his style.
Try it.
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